At the top of the analytics page, within each campaign or widget advanced data panel, there is a tab named Evangelists
Clicking on this tab will take you to the following page:
This page provides you information on where the content is coming from, which people (bloggers, influencers, customers) are your most prominent evangelists and which of their content is working the best for you.
Moreover, all the detailed metrics showed here allow you to easily identify who your most prolific evangelists based on how well their content is working on your brand's site. These are the kind of people you want to work with and entice to create more content around your brand.
On the left-hand side, you can see the number of Impressions, Clicks, Conversions and attributed Revenue for each particular evangelist and per approved photo during the selected period:
- Impressions - the number of times that all approved photos have been displayed in one of our widgets
- Clicks - the number of times a unique visitor has clicked on any of the approved photo's thumbnails displayed in one of our widgets
- Conversions - the number of times a unique visitor ended up buying the product related after clicking on an approved photo
- Revenue - the actual monetary value attributed to all approved photos
On the right-hand side, a filtering option allows you to order your evangelists by every piece of data that we collect. In the Evangelist column shown below, you will find all the evangelists details such as their username and social network (clicking here will take you directly to the profile), the number of followers, the number of photos we have collected and how many of these you have approved:
