The 'Influencers' tab appears when you select a Campaign or a widget in the Analytics section.
Clicking on it will load the 'Influencers' page, which will display your Influencer list and the metrics on how their content is working.
While the content on this page may look similar to the Evangelists tab, the key difference here is that the Influencers page will only display the Influencer accounts that you choose.
Therefore, before using this page, it's first required to create a whitelist with the accounts of the Influencers that you want the page to display. In order to do so, you just need to go to the Settings of your Campaign and select 'Influencers' in the menu on the left.
Here, you can type the list of user accounts that you want to display in the 'Influencers' page, separated by commas. Once the list is ready, make sure to click on the 'Save settings' button.
Now, you can go back to Analytics -> Influencers and you will see their accounts and corresponding metrics. The page displays the number of Impressions, Clicks, Conversions and attributed Revenue for each particular Influencer and per approved photo:
- Impressions - the number of times that all approved photos have been displayed in one of our widgets
- Clicks - the number of times a unique visitor has clicked on any of the approved photo's thumbnails displayed in one of our widgets
- Conversions - the number of times a unique visitor ended up buying the product related after clicking on an approved photo
- Revenue - the actual monetary value attributed to all approved photos
On the left side, a filtering option allows you to order your Influencers by the previously mentioned options.
This is a premium feature. For more information about your Photoslurp package and pricing, contact your CS Manager.