MODERATION
- Moderate frequently (at least once a month) to refresh content in widgets and make it more engaging
- Curate a wide variety of UGC images to keep your content engaging. Avoid similar images (same IG user in various poses, same products being shown)
- Assure that your widgets are always shoppable by assigning products to all photos
- Enable the “Assigned only” filter on the widgets so only photos with products assigned display - Widget Editor User Guide
- Enable the “Rights cleared only” filter on the widgets so only photos with media rights granted display - Widget Editor User Guide
- Use stickies to fix images of products you want to highlight on your widget in first positions
- Revise your stickies at least once a month to make sure your widgets stay engaging and fresh - check analytics Top Photos to see which photos are performing well
- Revise the Evangelists panel to discover brand influencers based on top IG users that have contributed high engaging content and/or if best-converting photos are coming from your influencers
WIDGETS
- Configure your PDP to show product images with the productID parameter
- Backfill your PDP widgets if you don’t have enough photos of each product
- Put your Homepage widget on Random if you aren’t moderating fresh content frequently - Widget Editor User Guide
- Integrate an InstaShop widget - dedicated exclusively to your own IG content and IG account
- Integrate an Influencers widget (premium feature), where you can promote and optionally filter content by influencers account
- Create a customized Home page or Lookbook widgets with Collections - Collections can be enabled and disabled easily and they give you the option to change completely the content displayed on the Home page - Widget Editor User Guide
- Enable a CTA on your widgets - invite your customers to shop and share their images
- Configure a submit button with the showSubmit parameter (premium feature) so that your community that is not on Instagram can share photos
WEB
- Integrate widgets in the 4 recommended locations: Home, Category, Product page, Lookbook /Multi-gallery Lookbook using Collections
Homepage
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A small 3-row gallery on the homepage gets 2x as many interactions as a carousel
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Visitors who interact with a gallery have a conversion rate 11x higher than those who do not
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Including a call to action at the top of the gallery or carousel to invite visitors to be part of the social community (by promoting the brand's hashtag and encouraging them to share media on social networks) results in 4x more interactions than when there is no CTA included
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Showing the gallery or the carousel between the 1st and 2nd folds on your page (first sections the consumer sees when visiting your website) has an interaction rate 9x higher than showing them at the bottom of the page. The interaction with a widget placed between the 3rd and second last folds of the page still results in 3x higher interaction than placing it right at the bottom
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Key Takeaway; using a gallery on the homepage provides a high increase in interactions and maximizes the overall conversion rate. By including a ‘Call to Action’ and publishing the gallery and carousel between the 1st and 2nd folds, you will boost both engagement and conversion by up to 9x times
Lookbook
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Including a Call to Action at the top of the gallery inviting users to interact with the content gets twice as many interactions as when no text is included
- Visitors that interact with a mosaic-style gallery have a conversion rate 1.5 times greater than those that interact with a basic gallery
- Link your Lookbook from a tab on your homepage or from the Homepage widget to offer your customers a dynamic, fun, and visually appealing shopping experience!
- Key Takeaway; a gallery page including a ‘call to action’ combined with a mosaic style gallery can double interactions and conversion rates
Product page
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A Call to Action at the top of the carousel inviting users to interact with the content displayed results in almost twice as many interactions as carousels without one
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Key Takeaway; Include a ‘Call to Action’ in the carousel on product pages to increase your interaction and conversion rate